2 min readThe crypto landscape is evolving. As the market matures, we're entering a phase marked by industrial consolidation, strategic M&A, and the emergence of new corporate archetypes. What we’re witnessing is a reordering of the sector—driven not by ideology, but by economics. The invisible hand is sorting substance from noise.
The circle four-cushion gambit (CoinBase, Ripple, BlackRock and IPO)
Circle’s S-1 filing this week marks another chapter in a long and often opaque game of corporate manoeuvring. Just months ago, rumours swirled of a Ripple bid for Circle—not necessarily to acquire it, but as a strategic feint to force Coinbase into action. A high-stakes game of four-cushion billiards, designed to provoke a defensive play and trigger broader consolidation. If that was the plan, it’s near perfect positioning for Jeremy Allaire—now arguably the most sought-after dinner guest in Tribeca.
Then came the twist: BlackRock, Circle’s treasury manager, signalled its intent to purchase up to 10% of Circle at IPO. With that move, the game shifted. Circle is no longer a takeover target—it’s becoming an anchor institution at the intersection of traditional finance and digital assets. BlackRock’s involvement adds ballast, reinforcing governance and deterring any opportunistic bids. The message is clear: crypto infrastructure is no longer fringe—it is foundational with a flavour of strategic sovereignty.
M&A: just getting started
We are still in the early innings of crypto M&A. Robinhood has taken deliberate steps with Bitstamp and WonderFi. Stripe moved into infrastructure with Bridge. And Coinbase—often unfairly criticised for inaction—surprised many by securing Deribit. The macro conditions are aligning: public markets offer exits for subscale businesses, liquidity is returning, and new narratives—like digital asset treasuries—are attracting capital.
But not all that glitters is gold. Some of these "digital treasury" stories are speculative theatre. Zombie companies are rebranding overnight to ride the crypto narrative. They draw comparisons to Berkshire Hathaway, but lack any operating business—no cash flow, no investment thesis, just Bitcoin on a balance sheet. Let’s be clear: holding bitcoin doesn’t make you a business.
Narrative without substance
Most so-called 'treasury' companies today look like the Dot-com bubble all over agai n—except without the websites: listed in Stockholm, Paris, Sao Paulo or Toronto to list a few.Aside from MSTR and MTPLF with both forward-thinking characteristics, they slap a BTC label on a failed shell: no revenue, no business model, just crypto and hype. These are not companies; they are proxies for speculation.
Worse still, retail investors are buying the headlines without understanding the structure. “Digital asset company” sounds compelling, but often masks a cashless shell designed to enrich its bankers, not its shareholders. The 800% pops we’ve seen aren’t signs of growth—they’re exit ramps for the underwriters. And now with the rise of Ethereum treasury companies, the whole thing is starting to resemble 2017. Has anyone checked in on their old CryptoKitties / ICO bags?
The long game still wins
Crypto is still volatile, chaotic, and full of noise. But the market is maturing—and the winners will be those who build real businesses, not just narratives. Success in this phase means withstanding quarterly scrutiny and delivering sustainable results.
At CoinShares, our entire team remains committed to clarity, discipline, and long-term thinking. We’re here to build—not hype—and to help shape a more credible, mature digital asset ecosystem.
