Opportunity unlocked

Co-CEO and President of The Real Wealth Coterie, a wealth management and Registered Investment Advisor (RIA) firm, and founder of Lazetta & Associates, a business consulting firm, Lazetta Braxton is a respected financial strategist with significant entrepreneurial experience and numerous industry accolades. An advocate for financial empowerment, she partners with CoinShares to explain why Bitcoin should be viewed as a fundamental part of personal financial strategy.

Initially dismissed as too volatile and speculative, Bitcoin’s status really began shifting in 2021 when it reached record highs and became a fixture at industry conferences. Advisors who once ignored it started pursuing education, joining study groups, and experimenting with small personal holdings to better understand the asset. Nearly 60% of advisors who once opposed Bitcoin are now actively learning about it. This shift reflects a broader industry recognition that Bitcoin is not a passing trend but a frontier market. Its growth from a fringe concept to a mainstream conversation mirrors other investment waves, but with a trajectory that suggests long-term staying power

Braxton discusses the historical skepticism toward Bitcoin and how important it is for advisors to move beyond the hype and understand crypto’s role in wealth strategies.

Key takeaways:

• Bitcoin was once dismissed but is now legitimized through education and institutional adoption.

• Advisors are increasingly seeking crypto education.

• Crypto is more than a fad—it’s a frontier asset class.