This website uses cookies
We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services.
Consent Selection
Details
  • Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

    • Learn more about this provideropens in a new window
      CookieConsentStores the user's cookie consent state for the current domain
      Maximum Storage Duration: 1 yearType: HTTP Cookie
    • Learn more about this provideropens in a new window
      bcookieUsed in order to detect spam and improve the website's security.
      Maximum Storage Duration: 1 yearType: HTTP Cookie
      li_gcStores the user's cookie consent state for the current domain
      Maximum Storage Duration: 180 daysType: HTTP Cookie
    • Learn more about this provideropens in a new window
      datadomeUsed in context with the website's BotManager. The BotManager detects, categorizes and compiles reports on potential bots trying to access the website.
      Maximum Storage Duration: 1 yearType: HTTP Cookie
    • _pk_testcookie_domainThis cookie determines whether the browser accepts cookies.
      Maximum Storage Duration: 1 dayType: HTTP Cookie
    • __cf_bm [x3]This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.
      Maximum Storage Duration: 1 dayType: HTTP Cookie
  • Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
    • Learn more about this provideropens in a new window
      lidcRegisters which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience.
      Maximum Storage Duration: 1 dayType: HTTP Cookie
  • Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
    • Learn more about this provideropens in a new window
      guestRegisters data on visitors' website-behaviour. This is used for internal analysis and website optimization.
      Maximum Storage Duration: 1 monthType: HTTP Cookie
    • Learn more about this provideropens in a new window
      personalization_idThis cookie is set by Twitter - The cookie allows the visitor to share content from the website onto their Twitter profile.
      Maximum Storage Duration: 400 daysType: HTTP Cookie
    • _pk_uidUsed by Piwik Analytics Platform to identify the visitor on repeat visits to the website.
      Maximum Storage Duration: 1 yearType: HTTP Cookie
      _pk_id#Collects statistics on the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been read.
      Maximum Storage Duration: 1 yearType: HTTP Cookie
      _pk_ses#Used by Piwik Analytics Platform to track page requests from the visitor during the session.
      Maximum Storage Duration: 1 dayType: HTTP Cookie
    • FPGSIDRegisters statistical data on users' behaviour on the website. Used for internal analytics by the website operator.
      Maximum Storage Duration: 1 dayType: HTTP Cookie
      FPIDRegisters statistical data on users' behaviour on the website. Used for internal analytics by the website operator.
      Maximum Storage Duration: 400 daysType: HTTP Cookie
      FPLCRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.
      Maximum Storage Duration: 1 dayType: HTTP Cookie
    • _gaRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.
      Maximum Storage Duration: 2 yearsType: HTTP Cookie
      _ga_#Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit.
      Maximum Storage Duration: 2 yearsType: HTTP Cookie
  • Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.
    • Learn more about this provideropens in a new window

      Some of the data collected by this provider is for the purposes of personalization and measuring advertising effectiveness. The provider may use the IP Addresses for ads measurement and ads personalization.

      ads/ga-audiencesUsed by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites.
      Maximum Storage Duration: SessionType: Pixel Tracker
    • Learn more about this provideropens in a new window
      userRefererDetermines how the user accessed the website. This information is used by the website operator in order to measure the efficiency of their marketing.
      Maximum Storage Duration: 1 monthType: HTTP Cookie
    • Learn more about this provideropens in a new window
      #:session-dataTracks the individual sessions on the website, allowing the website to compile statistical data from multiple visits. This data can also be used to create leads for marketing purposes.
      Maximum Storage Duration: PersistentType: HTML Local Storage
      eng_mtTracks the conversion rate between the user and the advertisement banners on the website - This serves to optimise the relevance of the advertisements on the website.
      Maximum Storage Duration: PersistentType: HTML Local Storage
      t_gidThis cookie assigns a specific visitor ID, when the visitor interacts with ads or content from the website - this allows the website to target the visitor with similar ads or content.
      Maximum Storage Duration: 1 yearType: HTTP Cookie
      t_pt_gidCollects information on user preferences and/or interaction with web-campaign content - This is used on CRM-campaign-platform used by website owners for promoting events or products.
      Maximum Storage Duration: 1 yearType: HTTP Cookie
      taboola global:user-idSets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers.
      Maximum Storage Duration: PersistentType: HTML Local Storage
      taboola_session_idThis cookie is used to collect information on a visitor. This information will become an ID string with information on a specific visitor – ID information strings can be used to target groups with similar preferences, or can be used by third-party domains or ad-exchanges.
      Maximum Storage Duration: SessionType: HTTP Cookie
    • Learn more about this provideropens in a new window
      1/i/adsct [x2]Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant.
      Maximum Storage Duration: SessionType: Pixel Tracker
      muc_adsCollects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant.
      Maximum Storage Duration: 400 daysType: HTTP Cookie
      guest_idCollects data related to the user's visits to the website, such as the number of visits, average time spent on the website and which pages have been loaded, with the purpose of personalising and improving the Twitter service.
      Maximum Storage Duration: 400 daysType: HTTP Cookie
      guest_id_adsCollects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website.
      Maximum Storage Duration: 400 daysType: HTTP Cookie
      guest_id_marketingCollects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website.
      Maximum Storage Duration: 400 daysType: HTTP Cookie
    • _gcl_auUsed by Google AdSense for experimenting with advertisement efficiency across websites using their services.
      Maximum Storage Duration: 3 monthsType: HTTP Cookie
      _gcl_lsTracks the conversion rate between the user and the advertisement banners on the website - This serves to optimise the relevance of the advertisements on the website.
      Maximum Storage Duration: PersistentType: HTML Local Storage
    • pardot [x2]Used in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users rooting from the same IP-addresses. ABM usually facilitates B2B marketing purposes.
      Maximum Storage Duration: SessionType: HTTP Cookie
  • Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.
    • cs_analytics_ip_blockedPending
      Maximum Storage Duration: SessionType: HTTP Cookie
      user_tokenPending
      Maximum Storage Duration: 1 yearType: HTTP Cookie
    • _twpidPending
      Maximum Storage Duration: SessionType: HTTP Cookie
Cookie declaration last updated on 8/20/26 by Cookiebot
[#IABV2_TITLE#]
[#IABV2_BODY_INTRO#]
[#IABV2_BODY_LEGITIMATE_INTEREST_INTRO#]
[#IABV2_BODY_PREFERENCE_INTRO#]
[#IABV2_BODY_PURPOSES_INTRO#]
[#IABV2_BODY_PURPOSES#]
[#IABV2_BODY_FEATURES_INTRO#]
[#IABV2_BODY_FEATURES#]
[#IABV2_BODY_PARTNERS_INTRO#]
[#IABV2_BODY_PARTNERS#]
About
Cookies are small text files that can be used by websites to make a user's experience more efficient.

The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission.

This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.

You can at any time change or withdraw your consent from the Cookie Declaration on our website.

Learn more about who we are, how you can contact us and how we process personal data in our Privacy Policy.

Please state your consent ID and date when you contact us regarding your consent.
Image Is Bitcoin the New Gold?

Is Bitcoin the New Gold?

Timer7 min read

  • Finance
  • Bitcoin

Investors typically turn to asset classes that are considered ‘stores of value’ during periods of high inflation and global instability. Gold, given its longevity, is traditionally their first choice. However, bitcoin is challenging gold’s status as the ultimate store of value because it shares many of the same characteristics, some of which mean it could be even more effective.

This article explores the similarities between bitcoin and gold before explaining how bitcoin could enhance returns in a balanced portfolio.  

Gold’s traditional role vs. Bitcoin’s emergence

The earliest documented example of gold’s role as a commodity was around 5,000 years ago when the Egyptians started creating jewellery and other decorations with it. Its first use as a medium of exchange came several thousand years later when the Lydians, whose kingdom was located in western Turkey, minted the first gold coins in 564 BC. It has maintained its status as a key cog in the global financial system since, such as when countries linked their currency to its value. The gold standard, as this monetary tool became known, was originally adopted by the UK in the early 1800s and, despite occasional suspensions, was widely employed until the US terminated it in 1971.     

Gold has earned a reputation as a store of value, meaning it retains its value over time, because of several qualities:

  • Scarcity- according to the World Gold Council, just over 210,000 tonnes have been mined, with another 59,000 tonnes still underground.

  • Divisibility- gold can be split into smaller pieces

  • Portability- it’s relatively easy to carry (in small quantities)

  • Durability- gold survives for thousands of years without degrading

Gold serves various roles in an investor’s portfolio, primarily as a hedge against inflation because it retains its purchasing power. When prices rise, a currency loses its purchasing power because customers buy fewer goods for the same amount of money, but gold tends to maintain or increase its value.  For instance, when EU inflation rose from just less than 1% in January 2021 to 10.6% in October 2022, gold rose by around 13%. It also offers a safe haven that investors turn to in times of geopolitical or economic instability and helps to diversify a portfolio, a strategy covered in the next section.

Bitcoin’s history as an asset class is much shorter. Pseudonymous founder Satoshi Nakamoto published a whitepaper proposing the idea of a digital currency in 2008, and the genesis block, the first batch of transactions, was mined in January 2009.

While bitcoin launched as a medium of exchange, it has become recognised as a store of value, or ‘digital gold’, even though it may seem to have little in common with the precious metal. Firstly, Satoshi limited the total supply of bitcoin to 21 million. 94,14% are already in circulation (as of 16th October 2024), with the final coins expected to be mined by 2140. Bitcoin is also durable thanks to the decentralised nature of the blockchain technology underpinning it. The network’s uptime since 2009 stands at 99.9%, with the last outage occurring in 2013. Finally, it's easily divisible- the smallest denomination, a Satoshi, represents 100 millionth of a bitcoin- and portable because holders can store it in a digital wallet.

Bitcoin’s place in a balanced portfolio

Diversification is an investment strategy that involves spreading capital across different asset classes, such as shares, bonds, cash and crypto, although it can also apply to different global regions and industries. The aim is to minimise the impact of an underperforming holding on a portfolio’s overall returns.

Correlation is a key concept when building a diversified portfolio because it measures the degree to which two assets move in the same direction. Investors are increasingly seeking exposure to bitcoin because it’s typically uncorrelated with other asset classes. According to CoinShares, since 2019 bitcoin’s correlation with the S&P 500, an index of the 500 biggest companies listed on the US markets, is relatively low at 30%, which means they only move in the same direction around a third of the time. And despite bitcoin’s status as digital gold, its correlation with the physical precious metal is even lower at 19% since 2019.

How much bitcoin investors should hold depends on their risk appetite. Research by CoinShares, which included measuring the impact of different allocations on a portfolio’s volatility (the fluctuation of returns), suggests the optimal allocation ranges from 4% to 10%.

To demonstrate the effect bitcoin had on overall performance, CoinShares has been tracking five model portfolios since 2017:

  • A standard allocation of 60% shares and 40% bonds

  • A standard allocation with a 4% bitcoin holding

  • Ray Dalio’s All Weather Portfolio, replacing gold’s 7.5% allocation with bitcoin

  • Dylan Grice’s Cockroach portfolio, replacing gold’s 7% allocation with bitcoin

  • The Yale Endowment investment strategy (which doesn’t hold gold), replacing the 7% allocation to real estate investment trusts with bitcoin

As the results below (as of 15th October 2024) illustrate, adding bitcoin to any of these portfolios enhanced returns, while having a limited impact on maximum drawdown (the biggest single drop in the value of a portfolio) and volatility. It also significantly improved diversification, as shown by the lower correlation (compared with the standard allocation). 

Bitcoin performance across varied portfolio
Sometimes, a holding can outperform, distorting the portfolio’s asset allocation and increasing its risk profile. For instance, if a particular share rallies, it could skew the allocation in a standard portfolio to 70% shares and 30% bonds. When this happens, investors need to implement a risk management strategy known as rebalancing, which involves buying or selling holdings to revert to the original allocation.

Learn more about rebalancing.

Conclusion

Bitcoin has established a reputation as a store of value because it’s scarce, divisible, portable and durable. As a result, it could serve the same purpose as gold in a portfolio: as a hedge against inflation, a safe haven during geopolitical or economic instability and a source of diversification.

Building a diversified portfolio involves investing in different asset classes, and in some cases, different countries and industries. Bitcoin has been an effective source of diversification because it’s uncorrelated with other risky assets like shares. Research by CoinShares shows that allocating between 4% and 10% to bitcoin since 2015 has improved the performance and diversification of standard portfolios while having a limited impact on maximum drawdown and volatility. 

Published onOct 16th, 2024

Writer
CoinShares Author Logo
CoinShares

related articles

Welcome to CoinShares

Personal Data

0102

When you visit CoinShares website, cookies enhance your experience. They help us to show you more relevant content. Some cookies are necessary for the site to work and will always be active. Blocking some types of cookies may impact your experience of the website and the services which we offer on our website.

We use cookies on our site to optimize our services. Learn more about our EU cookie policy or US cookie policy.

  • Necessary
    Question circle icon
  • Preferences
    Question circle icon
  • Statistical
    Question circle icon
  • Marketing
    Question circle icon
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.